Art & Business of Brand Photography Masterclass

Join Industry Leading Photographer Wendy Yalom LIVE for an intimate 2-day Event

If you had asked me a decade ago if my career would become what it is today I would have said “I WISH!” 

When I started as a Personal Brand Photographer in 2012, I never imagined that I would one day be able to write “World Traveling Brand Photographer” as my job title and actually MEAN it.

When I started out doing this work, I never imagined that I would be year after year generating multiple six-figures working with hundreds of ideal clients the World over.

When I started I did not know the first thing about marketing or selling or building a sustainable business.

Like most of the photographers I mentor, when I started it was because I wanted to use my talent as a photographer to earn a living. I felt excited to discover a field of photography ripe with possibility, that inspired me creatively and gave me the opportunity to work with clients who I admired.

Once the dream to Become a Personal Brand Photographer took hold, I had to discover not only how to find clients, how to design and deliver an experience that would fulfill their desires, how to package it, market it and sell it but the confidence and belief in my ability to do so.

THAT is the path I want to share with you.

I see so many capable photographers not achieving the kind of success they know is possible.

This has nothing to do with the quality of your photos, or how hard you work.You have the desire, you have the ability and you have the drive to be successful. What you need are the business and marketing tools to help you attract & book your ideal clients and deliver in a way that makes them eager to come back – and tell ALL their friends to work with you. Let me introduce you to…

Are you ready?

It’s taken me years to get to where I am today, and I want to help you do it in a fraction of the time.

If you join me for this exclusive Masterclass, you’ll walk away with –  

How to attract your ideal clients and turn them into raving fans

Clarity about your packages, your pricing & your ability to sell a high price package

Live demo of posing and working with a client as well as an opportunity to put the learning into action personally

Personalized attention on your unique marketing and business strategy

Understanding what your clients really want … and how to deliver an experience + final product they will absolutely RAVE about

Knowing my very best strategies and *insider tips* for everything from location scouting and telling stories with your photos – to how to turn things around when a shoot goes sideways

Prepared with sales scripts, marketing templates and systems that can help free you up to focus more on what you love: taking photos

Confidence in your ability to earn an income as a personal branding photographer

Where & When

In addition to the live event you will also get,

4 live “putting it into practice” group 60 minute Q&A calls with Wendy following the Masterclass- These 4 group calls are what will take all the learning from our weekend and personalize it to your business

Our 60 page Art & Business of Brand Photography Guidebook – Your 60 page guidebook has EVERYTHING you need to know about sales, marketing, fulfillment and more. With lessons and exercises so you can make it your own!

Our FULL client email communication sequence templates– Verbatim our entire client communication sequence from inquiry on

Your Investment

EARLY BIRD REGISTRATION EXTENDED!!- Register between December 2nd and February 15th and you get the very special early bird investment of $1550.

REGULAR REGISTRATION – Register anytime after February 16th and your investment is $1950

We have only 10 spots available in each class, register today to ensure you snag a spot.

Ready to go for it?? Click here to join us.

Want to pay in installments? Check out our FAQ for info about our payment plan.

Is this class right for you and FAQs

This Is For You If:

  • You’ve built a profitable business that includes personal brand photography and know there is a next level for you that a seasoned expert can help you achieve
  • You’ve been paid for your work, but aren’t getting consistent clients, or earning at the level you know you’re capable of
  • You take beautiful photos, and want the business skills to create a profitable business, doing what you love
  • You struggle with delivering consistent results to your clients, sometimes your photos are great and sometimes they need improvement
  • You want to feel unshakable confidence in your ability to build and grow your business
  • You want to feel unshakable confidence in your ability to deliver great results to your clients
  • You want to be mentored by someone who has been in your shoes, and now has a thriving multiple-6-figure business

This Is NOT For You If:

  • You’re a total newbie – you’ve always dreamed of being a photographer, but don’t know the basic technical skills of the craft
  • You enjoy photography, but don’t really have an interest in turning your hobby into a career
  • You are curious about Personal Brand Photography but have no idea what it is
  • You are looking for a quick fix or formula to imitate vs. a blueprint that you can customize to your unique strengths
  • You are not willing to change what you believe or what you are currently doing
  • You think that earning great money for your work means you’ve ‘sold out’
  • Your work is exclusive to other types of photography (events, weddings, family/maternity, etc.)
  • You don’t have any interest in learning and growing – as a photographer and an entrepreneur.

Frequently Asked Questions

I’m already offering Personal Branding Photography. I want to be charging more and finding more clients. Do you think this class can help me?

Yes! This class is made for you! I’ve heard this again and again from talented personal branding photographers, that they are just not able to charge what they want to be charging or attract the kind of clients they want to attract. In this class, you’ll learn everything I do to attract and book clients. What I’m teaching is something that I had special access to and is something you can easily recreate if you are will to put in the time and energy. These are not done for you techniques, they are the strategies and practices that I used to build a multi six figure personal branding photography business and you can use them too!

I’m just getting started with photography. Is this Masterclass right for me?

I’ve designed this course for photographers who already have a grasp of technical skills needed to take a great photo. While we will focus on the “art” of Personal Branding Photography during Day 2, the rest of the Masterclass is focused more on the business of personal branding photography – including marketing strategies, systems and structures to help you succeed.

I’m not a personal branding photographer (nor interested in being one). Can I still get value from this class?

Anyone who wishes to grow their photography business can certainly get value from this Masterclass. However, I’ve specifically designed the curriculum for photographers who wish to focus on personal branding photography, or add it to their existing offerings.

What are the hours for the masterclass?

We will be together from 9am to 5;30pm both days including two short coffee breaks and a lunch break.

Are accommodations included? 


Do you offer a payment plan? 

Yes, if you are paying with a credit card, we are happy to split your investment into thirds and run your card accordingly. A $100 handling fee will be included and divided accordingly. If you are curious about registering with a payment plan, email Kiki at and she’ll help you to arrange it.